Web 2.0: Simple. Shiny. Social

Web 2.0 - "Simple. Shiny. Social"

A concept such as “Web 2.0” can be difficult to grasp. In essence, it’s abstract, and has been defined in a variety of ways. Many define “Web 2.0” as the next generation of the web. Web 2.0 is that which is on the horizon, or has just arrived.

In the spring of 2008, I attended the Web 2.0 Expo. My mission? To define “Web 2.0”. It wasn’t until the last day of seminars that one speaker put Web 2.0 in a context I could understand.

Web 2.0 is simple, shiny and social. Let’s take a brief look at each.

Simple.

Design, whether its the design of a web page or a software application, should offer simplicity and ease of use. Test this element by asking the following question: “Is my web page design simple and easy to navigate?”

Web 1.0 versions of websites and applications are often focused on the “cool” factor. Dazzling websites with a lot of color, animation and numerous page elements provide a degree of excitement and “wow!” The visual impact suggests a degree of sophistication.

However, as users have matured, they now recognize the value of simplicity. Simplicity means time saved and frustration eliminated. While impact is still important, ease of use trumps the glitz, glamour and complexity of Web 1.0 websites and applications.

Web 2.0 websites are characterized by simple layouts that clearly guide users through the website and provide an intuitive user experience. White space is essential in defining element boundaries. Animation is used strategically to focus users and emphasize importance.

Shiny.

At first thought, the simple element and the shiny element seem to be competitive. A website that is too shiny, is no longer simple! To maintain a simple and shiny site, we must be cautious as not to over-design as we employ the shiny element.

Shiny refers to graphical elements used on your website. Imagine a shiny button. It shouts “click on me!” doesn’t it? A shiny website uses graphical elements to create impact and engagement, and it compels users to interact.

Ask yourself this question: “Does your website have texture and dimension, or does it seem flat? Are navigation elements clearly clickable? Do elements on the page compel a user to interact by clicking, downloading or taking action?

Social.

Social media is all the rage these days. Facebook and Twitter have taken web communication to a new level. The social element of Web 2.0 provides a means for your website visitors to interact with you and your organization.

In it’s simplest form, you can add a social element to your website by adding a “Send to a Friend” link on your website pages. This empowers your audience to quickly and easily share the contents of your website.

Take “Social” to the next level by developing a Facebook and/or Twitter strategy. This can take many shapes and forms depending on your objectives.

For example, include your Twitter feed on your homepage a way to introduce your audience to your Twitter communications. Provide a link for visitors to subscribe to your Twitter feed directly, allowing them to get your Tweets via email or as text messages on their phones.

Are you Web 2.0?

Now that you know Web 2.0, answering this question should be easy.

Is your website simple? Is it shiny? Is it social? A good Web 2.0 website should account for all three elements. If not, it’s time to consider a redesign, employing a Web 2.0 strategy. Give is a call at 337-296-8926, or email Mallory at mallory@firefly.cc to get started!

Name
Email
Comment
Authentication Code
*Your comment will be displayed after it has been approved.