One of the most powerful components of Firefly's Website Gadget® system is the set of reports it offers. The reporting suite is designed to provide traffic statistics, user behavior analysis and metrics for determining return on investment. Most of the reports provide quick views (30, 60 & 90 days) or user specified date range views. The following is a list of the reports included in the suite. Custom reports can be added for any project as needed. See below, a brief description of each report.
- Traffic Statistics
- Most Popular Pages
- Most Common Paths
- Referral Report
- Site Search Report
Firefly also provides a number of reports that work with its Website Gadget Applications.
- Newsletter Subscriber Report
- Newsletter Distribution History Report
- Contact Manager Reports
- Banner Ad Response Reports
- Pop-up Ad Response Report
