Firefly has developed a set of simple and effective content management tools that our clients use to manage their websites; measure its effectiveness, make improvements and publish changes in real time. We call this process, the circular power of the Website Gadget^®. Analyze. Edit. Publish. It's the only way to effectively improve your website!

The Website Gadget^® system is the ultimate tool set for non-technical professionals. We've developed the system for intern-level users, meaning anyone can add, edit and delete the pages and content of a website.

Firefly builds every website on top of the Website Gadget^® technology. There's no special software required. All you need is a web browser and Internet access on a PC, and the Gadget^® works.

Using the Gadget^®, our team will create all of the pages and can even integrate the content if needed. Once the site has been built and tested, we turn over control to the client for monitoring, editing and management.

The Website Gadget^® represents a turning point in the way websites are created and managed, because it removes the technical expertise required, and it lowers the cost of development and ownership.

Anatomy of the Website Gadget^®

It's the magic behind our great-looking website design. The Website Gadget^® is the technology that drives our solutions, and makes website management simple and easy for non-technical professionals.

The Gadget^® requires no special software or downloads. If you have a browser and an Internet connection on a PC, you can use the Website Gadget^®!

The Website Gadget^® is composed of three primary components:

• Page Manager
• Suite of Web Applications
• Traffic, User & ROI Reporting

These components are explained in more detail below.

The Website Gadget^® system is a remarkable tool that enables us to create websites more efficiently and for lower cost to our clients.

The process is really very simple. Once the Website Gadget^® is installed, we simply take our custom designs, convert them to templates, and then upload them into the Gadget^® system. The Page Manager allows us to create pages, create content for each page, then insert these pages into the website.

Once a website is completed by Firefly, we turn over control of the website to our client. We provide access to the Website Gadget® Control Panel, where all the tools are available. Clients login to the system and can quickly and easily update content on their pages, add or delete pages and move pages around the site as needed.

Dynamic information, such as a calendar of events, news, bulletins, etc. can be quickly added, updated and deleted as necessary in the Gadget's Suite of Applications.

Measuring the effectiveness of the Gadget^® website is simple too. The Reporting Suite allows clients to monitor traffic, user behavior and return on investment metrics.

The Page Manager is the heart and soul of the Website Gadget^®. It provides the ability to add pages, set-up pages for search engines, add content to pages and publish pages within a website. Generally, in the process of developing websites for customers, our team will develop the design, and then using the Page Manager, we'll build out the website and integrate content into each page. At that point we turn over the keys to the client and they have the ability to manage the content of their website as needed.

Firefly markets the Website Gadget® as a package, which includes a group of standard web applications. These applications are the staples of website marketing and dynamic content development. They provide clients with the ability to organize and deliver important information in a timely manner.

These applications include:

• HTML Newsletter
• Events Calendar
• News & Press Releases
• Banner Ad Management System
• Survey Center
• Job Center
• Opinion Polls
• Site Search Engine
• Dynamic Site Map
• Photo Gallery
• Pop-up Ad System
• FAQ Manager
• Sidebar Feature Manager
• Spotlight Manager
• Contest Manager

Effective websites are dynamic and evolve over time. Firefly has developed a suite of reports to enable the review and analysis of traffic, user behavior and ROI metrics. The Website Gadget® reports provide quick click views for 30, 60 and 90 day report views, as well as user specified time frame reporting.

The following reports are available with the Website Gadget^®:

• Traffic Statistics
• Most Popular Pages
• Website Referrals
• Site Search Terms
• Newsletter Distribution & Response
• Banner Ad & Pop-up Ad Reports
• Subscriber & Contacts