SEO, Marketing & Social Media

The "findability" of your website is crucial to its success.  No one will benefit from all of the hard work you have done developing the site if they can't find it. Search engines and social media channels, like Facebook, Twitter, YouTube and LinkedIn are essential to driving traffic to your website.

Search Engine Optimization (SEO)

SEO is the process of enhancing or improving a website to increase its visability by search engeines through natural or organic searches.  Firefly offers a number of SEO services to match any industry and budget including the following.

• Content Optimization
• Keyword Research and Incorporation
• Google Analytics Tracking Setup and Installation
• Entries into Relevant Directories
• XML Sitemap Submission
• Blogging and Social Media Suggestions and Tips

Social Media Integration

Being social can benefit your business in more ways than you think.  Businesses and organizations that utilize social media applications and sites like Facebook, Twitter and Youtube to promote customer and user engagement while increasing brand awareness.

Facebook

With over 600 million users Facebook is a great way for your business to "make friends."

Build your customer and user base with a Facebook Fan page for your business.  With a custom welcome page on your Facebook profile you can wow customers and make your profile more interactive. Sharing information from your webiste is also a breeze, we connect a number of the applications on your site directly to your Facebook account.  Easily share news articles and events to your Facebook account, convert events from your site's calendar to Facebook events, share products and feedback and products to all of your fans on Facebook and more.

• Creation of a Facebook Welcome Page
• Admin & User Sharing of News/Events on the site
• Events within the Calendar App convert to Facebook Events
• Products & Feedback in shopping cart are able to be shared/liked on Facebook

Twitter

Increase user engagement in 140 characters or less! 

Update your customer base on new products and services, upcoming news and events and more with a simple tweet.  We build a custom Twitter design to correlate with your website design and even connect a number of your website applications to your Twitter account ensuring that updates to all social media sites only has to be made once.

• Custom Designed Profile Background
• Admin & User Tweeting News/Events on the site
• Products & Feedback in shopping cart are able to be tweeted
• Connection with Facebook omitting double entry

Youtube

Keep users coming back for more with video content

Video sharing sites like Youtube and Vimeo are a great way to incorporate multimedia into your site quickly and easily.  We integrate directly with your prefered account, build a custom designed skin for your channel.  Once videos are uploaded you can easily add them to site one by one or in groups or playlists.  Don't want to show ads or reccomeneded videos? No problem, Youtube now offers security features that make it easy to post JUST the video to your site without the fuss. 

• Custom Designed Channel Skin
• Custom Layout on website for posting Playlists of videos
• Easy Posting and Publishing of Videos or Playlists
• Security Options, which allow us to control things, like ads, recommended videos, display in general listings etc will be set, based on your specifications.
  

Blogging

Increase Search Engine rankings while building customer loyalty

Blogging is known to cause repeat visitors but its real value is in creating new quality content that is extremely portable and very beneficial. 

• Custom Designed Wordpress Blog design for seamless browsing
• Initial blog set up and consulting on continued management
• Connection to social media platforms
• Tips and Suggestions for Posts